Why Video?

  • Using video in email marketing campaigns increased revenue by 4 times (Relevancy Group)
  • 80% of internet users recall watching a video ad on a website they visited in the last 30 days (Online Publishers Association)
  • Users are 64% more likely to make a purchase or enquiry if a website has video (comScore)
  • A minute of video is worth 1.8 million words. (Forrester Research)
  • 90% of shoppers found video helpful during buying decisions online (comScore)
  • Video in email marketing campaigns increased click through-rates by 96% (Imply)
  • Emails with explainer videos increased click through-rates by 200% – 300%. (Forrester Research)
  • The chance of a page one listing on Google increases by 53 times with a video (Forrester Research)


“Studies by conversion-rate-experts.com have proven that by simply adding an animated explainer video to your landing page, you can increase your conversion rate by as much as 64%”